Giving Business The Window Treatment
“The secret to creativity is to say an old thing in a new way or a new thing in an old way.” – Richard Harding Davis (author)
Immunity to change on the high street is relative to managing and taking advantages which, for the high street retailer means practicing the core art; window dressing, in both virtual and actual shop fronts.
A shop’s front is the first ‘actual’ point of contact between a business and customer, it’s urban space available for a form of advertising specific to that particular business. Utilising that space creatively with a visual display for the enjoyment of customers, promotes the business and should intrigue customers sufficiently for them to venture inside to engage, ideally, beyond ‘just looking’.
The opportunity for merchandising beyond the shop floor and making an impact is being offered to retailers in the fashion / beauty sector, during Norwich Fashion Week, by the local college’s Retail Skills Academy students, who will assist businesses dress their windows.
It isn’t a fresh idea, looking at a business from the outside in…… but it takes practice.
(Image and Article credit: Copyright SUF)