The swifts are screeching regularly, the pubs have put out their table umbrellas and we’re counting down the days for the arrival of the jewel in the British Summer Crown.  Which, if the weather continues in its’ unseasonal dry trajectory, won’t need the accompaniment of a one-in-three wish of  ‘sunshine please’ but should be provided in biblical proportions and be more than super-sweet for Wimbledon, cream teas, jam making or popping in the Pimms, as strawberry fields are forever the arrival of British summer.                                                                                                                                                                                                                                                                                                            So, the dry weather is good news for the UK growers.  Hurray!  But, the pollen count is high so not so good for Hay Fever sufferers. Ohhh!  Aahhh!  But…. There is an increase in the sales of treatments,  so,  good for the pharmacy industry. Hurray!  BUT!   There have been some destructive fires as well as hard baked earth making difficult conditions for wildlife and a potential rise in food costs.  Oh! How to balance out the what is happening was equally confusing for Construction companies  on hearing that the Office of National Statistics had reviewed their statistics for the industries contraction from 4.7 % to 4% in the first quarter of 2011, ‘We still don’t believe it’ they claimed as they took into account other impacts, including the dry weather.  Oooh!..  or maybe Aaah!?                                                                                                                                                                                                                                                                                               So, as the summer warms up, which businesses will be  Jacuzzi frogs and which will be prepared to react? Come rain or shine, business certainly is always an interesting time.

(Image credit: obenson Article credit: Copyright SUF)