Life on Earth climbs out of the Swamp….
We’re not historians but this does, to us, seem to be echoing the metaphor of Survival of the Fittest. Adapting to conditions achieves survival necessary to go on and become the fittest. With an attitude of weeding out the weak, the ‘survival’ phrase has been a business mantra throughout the 20th Century, taken to new heights during the mid 80’s and continuing until very recently.
Ironically, the fittest may no longer be fit. We have a new economic world with different surroundings. It was futile during the age of ‘might and arrogance’ to talk about the trust we’d built up with our clients. Reliability and loyalty weren’t priority characteristics in the swamp. Those that had the same ethos worked quietly alongside us without the bells and whistles of a louder, brasher way of working.
However it now appears that we might be something of an anomaly. An outcome of the economic evolution has altered many to now think about something we have been advocating since our inception 16 years ago….. Take One Step Backward to Make Two Steps Forward. Those surviving to become the fittest are those that adapted alongside us. The Brontosaurus is a better known dinosaur than the Apatosaurus but, as Sir Alan said during an Apprentice sales task, ‘novelty sells’. Whilst one is easier to say than the other, neither survived the evolutionary process, and both are the same dinosaur . The Apprentice’s Brontosaurus, whilst being novel didn’t survive as choice for the sales task either; he was deemed too expensive by the chap who got the chop.
Many believed, during Victoria’s reign, that the theory of natural selection could only have been born during that time of Laissez-Faire attitudes, which remains an argument for now, as some would say, there is many a dinosaur walking the halls of Westminster, especially looking over their comments in the news over the past few weeks. The evolutionary process of natural selection should be interesting to watch emerge from that particular swamp….. but our persistence and tenacity has ensured our clients’ and customers survival which in turn ensures our survival – proving that we’re not lofty cold-bloodied dinosaurs.
(Image credit: somegeekintn Article credit: Copyright SUF)