Evolution Not Revolution
You ask questions about your business and you’ll likely have one of two responses; 1. Reach for the shovel to dig the hole in sand for a.k.a ostrich style head placing when facing something that you’d rather not or, 2. Panic because, although there might be things that stand out as being easy, or even obvious, to change there is likely to be some uncomfortable sense of overwhelm.
The first point is don’t panic. You go at your own pace when you make changes. The next point is to stay calm. You don’t have to change everything you’ve identified all at once. Small changes can be the most effective, even more so if they are evaluated. The final point as a starting point is another question. What is the one thing that you would change that would make the biggest, therefore most effective, positive, impact to your business?
Direct value returned in, or to, the business is the bottom line for any business investment. No matter what the change or adaptation, it’s accountable to business in terms of what response will it achieve? Taking a corporate example Blockbuster almost went into liquidation. Not being the first and likely to not be the last this successful business model didn’t adapt to changes and proving that it wasn’t sustainable to stay the same. What happens at a high level of business can, and does, happen at the smaller levels and in all sectors of industry.
Identifying the difference between what might work and what actually works takes time because the difference between an estimate and metrics is initially measured in value; being able to keep a business viable, yet considering beyond the £ signs.
The option is to take the starting point or, alternatively delay further and risk, as the slogan goes, panic and freak out.
(Image credit: thegreengirl Article credit: Copyright SUF)
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