The economy is an important factor affecting the confectionary market, representing an affordable treat for many consumers, and consequently continuing to perform relatively well during periods of financial restraint. Analysts believed that Woolworths’ pick ‘n’ mix sales were worth an estimated £200m-£300m a year .
Consequently some of us will now get to choose how much to fill our bags with gummy bears, jelly babies, worms, coke bottles, shrimps, bananas, strawberries, liquorice, fudge, jelly beans, white mice, fruit gems and more…… as some W H Smiths will roll out the Pick n Mix bar.