Look after your Valuables.
Business value is different from value that is personally placed on something. When thinking about, for example, the three most valuable things either to oneself, a wider context, or ones business, each top three is likely derived using different criteria. Which, of the chosen items, has an enabling trade price? Chances are the most valuable may not have the most trading value, because, although much is seemingly banded about that everything has a price, the most precious things are usually priceless and immune from such type of trading. Just like those TV programmes in which an article is brought in to be valued, `because not enough is known about the history’, the green light to put the item up for sale is virtually visible and the pound signs begin rolling in the eye socket’s of the holder of the item, given by `a very dear friend, aunt or uncle’, as they are told an amount beyond their guesstimate. When did the item change from being valuable to the person, to being valuable enough to sell? Likely when the price was given because the item never held any value, other than it being `possibly valuable’ and they were therefore removed from sentiment; the For Sale sign was ready to put out as their eyebrows raised at such fortunate news.
It would therefore follow, in business, that the larger a business, the weaker an awareness of what is valued, insomuch that the business structure might remove, or be removed, from what that business values. Yet, the more value becomes diluted, the less likely such a business will be valued compared to the business who takes a concern beyond self-interest. To think beyond what Blake termed `mind forged manacles’ or, without going into a lengthy analysis, the way things are done without question, is always challenging, but businesses creating success surely need the least shackles possible. Faced with an increasingly abstract concept of business ‘You say tomato I say tomahto’ is a minor difference compared to the diversity within markets, Companies, management roles, job titles, finance and business language, as the ‘mind forged’ manacles of business have, ironically, been given a twist with unrestricted ideas, therefore, for a business area such as Marketing, uncertainty in direction can have a result in a domino-effect towards, for example, identity, customers, staff and ultimately sales or turnover.
All businesses have the groan task or conversation which, each time it comes around on the `to do’ list, will be followed by a groan far worse than the one that used to be given on a Sunday night when it was realised the least favourite subjects homework was still to do for Monday morning. In such a circumstance, business isn’t unaware but it might be dis-organised. Constantly questioning why things are run in a certain way and questioning decisions before they are taken, including asking those on the receiving end; staff, customers or clients can highlight strengths and weaknesses. Fresh perception, or approach, or gaining trust will garner response: a huge value to any business and one which is incalculable, the more someone is trusted, the more they will respond so creating opportunities for honest dialogue or feedback as an insight can only raise the standard all around in a cycle of `business quantitative easing and improvement’, no matter how small or big, in raising aspiration and potential and ultimate profit.
(Image credit: rpongsaj Article credit: Copyright SUF)