Small business owners are once again showing the little guy will take on the big guy, and this time it’s by vouching for their business.

Clubbing together, some independents are offering Loyalty Scheme deals digitally, re-directing business via mobile or smart cards, and offering the same rights for faithful local buyers that national schemes have.

Directed for best effect, executed appropriately and well, the customer experience is available as a big opportunity for a small business.

Sell to their needs, not yours – Earl G. Graves

Image credit: Hotash  Article credit: Copyright SUF 2013