Leading Business: At The Bottom Of The World

Leading Business: At The Bottom Of The World

3 Degrees C.  Almost tropical compared to conditions faced by Shackleton.  A UK chilly winter morning reminder of the decision, almost 103 years to the day, ‘it was better to be a living donkey than a dead lion’;  winter clothing layers were required. Shackleton’s circumstances were different, having ventured furthest towards the South Pole than [...]
A Series: Outside the Box – Those That Draw Beyond Confines – No30 Customised Mobility

A Series: Outside the Box – Those That Draw Beyond Confines – No30 Customised Mobility

It’s a constant that change happens  therefore, with trends and economic conditions constantly moving the horizon, market opportunity spotting is an essential, not additional, business skill because growth and survival is dependent on finding the most favourable opportunities that will strengthen  the business model or support any weaknesses created by change. Previously offering mobility scooter [...]
July 2011 Intermediary A-Musing

July 2011 Intermediary A-Musing

Engage Crowd Sourcing for Small Business We don’t offer loyalty cards. We’ve never done BOGOF. We’re not intending to join Groupon, give out discount cards or a free coffee reward for every 3 that you take with us. And, for the record, we’re not meanies. The reason that we don’t do any of the above [...]
The Lost Tail: The Future for Business Selling Itself for Less or More

The Lost Tail: The Future for Business Selling Itself for Less or More

  "That accounts for a good deal..... It explains everything. No wonder!"  So said Eeyore,  in his seemingly perpetual, gloomy way, in a tale about a tail in which the owner hadn’t realised it was missing. Confining his knowledge to himself he inevitably is a bit depressed but gives consideration, on this occasion, to the [...]
Acclimatising to the Balance for Ascent

Acclimatising to the Balance for Ascent

Grimacing, shouting, hiding eyes behind hands and admiration continues as we follow the athletes at  Whistler  who, without exception, give it their best shot.  Astonishing camera work allows empathy for situations we’ll never be placed in physically, whilst confirming, with the challenge of bad weather , the concept of metaphoric mountain. During the last couple of [...]