April 2011 Intermediary A-Musing

April 2011 Intermediary A-Musing

Question Time Your starter for 10 - Can you describe your business in one sentence? 1.  As a business owner, do you understand what your defining DNA is? 2.  Do your customers or clients understand it?   If you can’t describe your business in one short sentence, neither can your customers. If customers can’t understand [...]
How Dangerous is Cliche?

How Dangerous is Cliche?

How dangerous is cliche?  For example, the stereotypical teenager is moody and unapproachable, think of Bill Gates when he was in his teens locked away with his computer. Young people have energy, drive and talent - but usually not money.  They are a mirror of culture and demonstrate that in the most refreshing and creative ways, [...]