Being on the outside of the herd, you breathe fresh air….

Herd behaviour, being determined by outside influence, has been well documented with examples of stock market bubbles and crashes, street demonstrations, episodes of mob violenceĀ and even everyday judgment and opinion forming. When house prices shot-up because lots of people started "trading up the market", an almost irresistable urge to join-in or miss-out was felt. However, [...]