Open The Door And Close The Sale

Here’s the thing; the chances are when asked ‘So, what are you doing this weekend?’ you’ll answer from one of three – 1. Working (at home or at work) 2. Nothing much, or 3. Shopping.  And here’s the thing - I wrote a blog after reading the excellent Shutting Up Shop: The Decline of the Traditional Small [...]
November 2011 Intermediary A-Musing

November 2011 Intermediary A-Musing

Mixing Business Markets An interested twist to understanding your customer was explained to us via a street market trader who, settled amongst the fruit and veg stalls, was laying out a display of woolly winter gloves, mittens and hats. He told of an extension to his product range during the past summer months; Fruit. Seasonal [...]