by Step-Up Finance (Business) | Jan 26, 2010 | Blog, Business, Economy, Finance, Financial Markets, Miscellaneous, Uncategorized
Lots of choice would seem to be a good thing but if, according to Sheena Iyengar and Mark Lepper’s experiment, involving jam tasting in California, it would seem that it makes people less happy and showed that lots of choice makes people less likely to choose anything. Iyenger and Lepper offered either 6, or 24, varieties of [...]
