November 2011 Intermediary A-Musing

November 2011 Intermediary A-Musing

Mixing Business Markets An interested twist to understanding your customer was explained to us via a street market trader who, settled amongst the fruit and veg stalls, was laying out a display of woolly winter gloves, mittens and hats. He told of an extension to his product range during the past summer months; Fruit. Seasonal [...]
July 2011 Intermediary A-Musing

July 2011 Intermediary A-Musing

Engage Crowd Sourcing for Small Business We don’t offer loyalty cards. We’ve never done BOGOF. We’re not intending to join Groupon, give out discount cards or a free coffee reward for every 3 that you take with us. And, for the record, we’re not meanies. The reason that we don’t do any of the above [...]