My survival machine, the risk perception tool that attempts to get me safely through the day, has deemed it necessary to upload ever-more software protection. Simply, it’s calculated that something bad might happen.
Hackers do a great job of adding to our worries by making us aware of how using the internet can be a concern. To most of us they represent Stranger-Danger, which, having been taught at an early age to be afraid of strangers, it’s understandable these faceless facets of the internet are the reason why many of us don’t trust the Net yet because the benefit of using it far outweighs not using it, it is a risk most are willing to take. In doing so, my survival machine makes me work harder (thinking about the risks) compared to when I’m able to instinctively react (the fire is hot – keep my hand away). Either way, there’s always another risk, the risk of getting it wrong.
The worrying about the risk (the thinking) is exhausting compared to being able to judge a risk instinctively (something doesn’t feel right). It’s much harder when the perception of a hazard isn’t tangible because there’s no chance of confrontation and dealing with it.
It’s risky for me to use a BBQ (singed eyebrows are never a popular look) but it’s not necessarily harmful to me to use a BBQ because some risky things aren’t harmful. The situations and experiences that can be measured against trust make the risks easier to figure out and understand what to fear.
The internet obscures trust, and trust in business is obscure. It seems like there’s an opening for some software for the brain.