When Step-Up Finance uses Twitter we tend to use the word `Tweeples` for our followers and wondered why, and where, this word had come from …… then realised.

…. Simples really …. ingrained from our current favourite  of the moment,  Aleksandr the Meerkat  who has managed to do what all cute and furry animals do…. he’s overridden rational.  Therefore we issue a warning before some of you read any further as you may not want to receive this information:    He’s an animation.

A brilliant one at that. 

Even the most hardened can be melted by a cute furry animal but unfortunately at Step-Up Finance we have to be more pragmatic for our clients and customers, so  just a very practical and emotionless set of steps for our logo; not a waggly puppy or furry teddy bear in sight.